SERVICES / HVAC AND ROOFING WEBSITES
Websites for HVAC and roofing companies that bring in calls
We build and support fast, accessible WordPress sites for HVAC and roofing contractors - clear service pages, local SEO, and a phone number that is always one tap away.
We reply within one business day with questions or a ballpark. No sales call required.
01 THE PROBLEM
Sound familiar?
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Hard to find in your service area
Without service area pages and clean local SEO, homeowners nearby find the next contractor first.
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Slow on a phone
Someone with a broken AC or a leaking roof searches on their phone and calls whoever loads first.
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Nobody updates the site
Seasonal offers, new services, and fresh reviews never make it online when every change needs a developer.
02 BUILT FOR LOCAL SERVICE BUSINESSES
One site, built to turn searches into calls
03 HOW IT WORKS
Four steps, fixed price
Kickoff
One call about your services, service areas, and goals. You get a fixed scope and price.
Day 1
Design and content
Service and area pages planned with you, designed on a working staging site.
Week 1
Build and launch
Speed, accessibility, and local SEO checks, redirects from old URLs, then launch.
Fixed scope
Monthly support
Updates, backups, monitoring, and changes whenever you need them.
Monthly
04 SCOPE
What's included
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Tap-to-call and quote forms
Call buttons on every page, short quote forms, and emergency service banners.
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Service area pages
A page for each city or area you serve, written for local search.
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Local SEO foundations
LocalBusiness schema, consistent business details, sitemaps, and redirects.
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Fast on phones
Light pages with a Core Web Vitals target agreed upfront.
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Accessibility
Built and checked against WCAG 2.2 AA.
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Reviews and trust
Reviews, licenses, insurance, warranties, and certifications where people decide.
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Project galleries
Before and after photos of your jobs, optimized so they load fast.
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Monthly support
Updates, backups, security, and small changes every month.
05 WHAT YOU GET
Every contractor site ships with
- Service pages for HVAC, roofing, repair, and maintenance work you offer
- Service area pages for the towns you cover
- Tap-to-call buttons and a short quote form on every page
- LocalBusiness schema and a sitemap ready for Google
- Agreed Core Web Vitals target, measured at launch
- WCAG 2.2 AA accessibility checks
- 301 redirects for every old URL
- 30 days of fixes after launch
06 PRICING
Pricing
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New contractor website
from $2,900
- Custom WordPress site
- Service and area pages
- Local SEO, speed, and accessibility
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Fix my current site
from $650
- Speed, SEO, and accessibility audit
- Fixes on staging, then live
- Before and after report
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Monthly support
$219/month
- Updates, backups, and security
- Speed and uptime monitoring
- Small changes every month
Every project gets a fixed price after a short scope call - no hourly billing.
07 THE TEAM
Who does the work
add.black is a small senior studio. You work directly with the people who design and build your site - no account managers in between.

Alex Denysiuk
Founder & lead engineer
10+ years in WordPress, WooCommerce and Laravel. Plans, writes and reviews the code on every project.
LinkedIn: Alex Denysiuk
Mary Nesterchuk
Designer & illustrator
7+ years of design and illustration. Interfaces, brand visuals and custom artwork that make sites feel human.
LinkedIn: Mary Nesterchuk
08 FAQ
Questions
Do you only work with HVAC and roofing companies?
No, but local service contractors are a good fit for how we work: clear service pages, local SEO, and sites that stay fast and up to date.
Can you improve my current site instead of building a new one?
Yes. We start with an audit of speed, SEO, and accessibility, then fix what matters most. If a rebuild makes more sense, we tell you why.
Will this help with Google Maps and local search?
We make sure your site and your Google Business Profile show the same name, address, phone, and services, add LocalBusiness schema, and build area pages. Rankings depend on many factors, so we do not promise positions.
Do you write the content?
We write service and area pages with you, based on the work you actually do. You review everything before launch. [VERIFY]
Can I update offers and photos myself?
Yes. Everything is edited in the standard WordPress editor. Or send us the change and we do it as part of monthly support.
Who owns the website?
You do - the domain, the content, and the code. You can move it to another developer at any time.
09 GET IN TOUCH
Ready for a website that brings in calls?
We reply within one business day with questions or a ballpark. No sales call required.