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SERVICES / WORDPRESS WEBSITE DEVELOPMENT

WordPress websites that are fast, accessible, and easy to edit

Custom block themes built for your business - no heavy page builder and no template you outgrow in a year. You edit everything in the WordPress editor; we keep the code clean.

See what you get

Get a fixed quote

We reply within one business day with questions or a ballpark. No sales call required.

01 THE PROBLEM

Sound familiar?

  • The page builder slows everything down

    Heavy builders add a lot of code to every page and lock your content into one plugin.

  • The template never fit

    Generic themes make your business fit the template, not the other way around.

  • Editing needs a developer

    If changing a headline takes a ticket and a week, the site quietly goes stale.

02 CUSTOM, NOT TEMPLATED

A custom theme in the native editor

We build a custom block theme and a set of blocks designed for your content. Your team edits pages in the standard WordPress editor - the same blocks, the same design, no extra builder to learn.

Because there is no page builder underneath, pages stay light, accessible, and easy to maintain for years.

  • Theme + page builder: heavy pages, content locked into one plugin
  • add.black: custom block theme, light pages, edited in WordPress itself

03 HOW IT WORKS

Four steps, fixed price

  1. Kickoff

    One call to agree on goals, pages, and content. You get a fixed scope and price.

    Day 1

  2. Design in the browser

    We design on a working staging site with your real content, not static mockups.

    Week 1

  3. Build

    Custom theme and blocks, content migration, redirects from old URLs.

    Weeks 2-4

  4. Launch and evolve

    Launch, a short training session, then improvements every month if you want them.

    Ongoing

04 SCOPE

What's included

  • Custom block theme

    A theme designed for your brand, built for the block editor.

  • Custom Gutenberg blocks

    Reusable sections your team can add and edit without code.

  • Responsive design

    Tested on phones, tablets, and large screens.

  • Accessibility

    Built and checked against WCAG 2.2 AA.

  • Speed

    Light pages with a Core Web Vitals target agreed upfront.

  • SEO foundations

    Clean structure, schema, sitemaps, and redirects for old URLs.

  • WooCommerce

    Online stores with checkout, payments, and shipping set up properly.

  • Migration and training

    We move your content and show your team how to edit everything.

05 WHAT YOU GET

Every site ships with

  • A staging site to review changes before they go live
  • Agreed Core Web Vitals target, measured at launch
  • WCAG 2.2 AA accessibility checks
  • Editable blocks and a short training video
  • Code in a Git repository you own
  • 301 redirects for every old URL
  • Privacy-friendly analytics, ready to switch on
  • 30 days of fixes after launch

Recent work

payand.help - charity auction platform

payand.help - charity auction platform

Charity auction platform for Ukraine on WordPress: a custom theme and our own auction plugin with…

Ruslan Saukh - military lawyer in Rivne

Ruslan Saukh - military lawyer in Rivne

Personal website for a military lawyer in Rivne: custom WordPress design, clear practice areas, biography and…

Maryna Nesterchuk - book cover designer

Maryna Nesterchuk - book cover designer

Portfolio website for a Kyiv book cover designer and illustrator: custom WordPress theme, clear packages with…

06 PRICING

Pricing

Every project gets a fixed price after a short scope call - no hourly billing.

07 THE TEAM

Who does the work

add.black is a small senior studio. You work directly with the people who design and build your site - no account managers in between.

  • Alex Denysiuk

    Founder & lead engineer

    10+ years in WordPress, WooCommerce and Laravel. Plans, writes and reviews the code on every project.

    LinkedIn: Alex Denysiuk

  • Maryna Nesterchuk

    Designer & illustrator

    7+ years of design and illustration. Interfaces, brand visuals and custom artwork that make sites feel human.

    LinkedIn: Maryna Nesterchuk

08 FAQ

Questions

How long does a website take?

You see a first working version within the first week. A typical small business site launches in 3-6 weeks, depending mostly on content. [VERIFY]

Can I edit the site myself?

Yes. Everything is edited in the standard WordPress editor with blocks made for your content. We include a short training session.

Do you use page builders like Elementor or Divi?

No. We build custom block themes, which keeps pages lighter and avoids locking your content into one plugin.

Can you redesign my existing site?

Yes. We keep your content and URLs, and add redirects so you do not lose search traffic.

Do you handle hosting?

We can work with your current hosting or recommend and set up a managed WordPress host.

Will the site be accessible?

Yes. We build and test against WCAG 2.2 AA, the standard most commonly used to evaluate web accessibility.

09 GET IN TOUCH

Let's plan your new website.

We reply within one business day with questions or a ballpark. No sales call required.

Prefer email? lets@add.black

Send us a message