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SERVICES / WORDPRESS SPEED OPTIMIZATION

Make your WordPress site fast - and keep it fast

We fix slow WordPress and WooCommerce sites in the code: Core Web Vitals, heavy themes and plugins, images, caching, and hosting. Measured before and after.

See a sample report

Free speed check

Free. You'll get a short report with your Core Web Vitals and the 3 biggest slowdowns on your site.

01 THE PROBLEM

Why speed matters

  • Slow pages lose visitors

    The longer a page takes to show up, the more people leave before they see it - especially on phones.

  • Core Web Vitals affect search

    Google uses Core Web Vitals as part of the page experience signals in its ranking systems.

    Source: Google Search Central: Core Web Vitals

  • Speed plugins only hide the problem

    Caching helps, but it can't fix a heavy theme, dozens of plugins, or slow database queries.

02 CAUSES, NOT SYMPTOMS

Fixed in code, not with another plugin

We find what actually makes your site slow - the theme, specific plugins, unoptimized images, slow database queries, or the hosting setup - and fix it at the source.

Every change is tested on a staging copy first, and you get before and after numbers for both lab tests and real-user data.

  • Typical speed plugin: caches pages, the heavy code stays
  • add.black: removes the causes - heavy code, queries, and assets

03 HOW IT WORKS

Four steps, fixed price

  1. Free speed check

    Core Web Vitals from lab and real-user data, plus the 3 biggest slowdowns.

    1-2 business days

  2. Deep audit

    Theme, plugins, database, assets, and hosting - with a prioritized fix list.

    A few days

  3. Fixes

    We implement the fixes on staging, test, then deploy to your live site.

    Fixed quote

  4. Monitoring

    Monthly checks so new plugins and content don't slow the site down again.

    Monthly

04 SCOPE

What we optimize

  • Core Web Vitals

    Largest Contentful Paint, Interaction to Next Paint, and layout shift.

  • Images and media

    Modern formats, correct sizes, and lazy loading where it helps.

  • CSS and JavaScript

    Remove unused code, defer what can wait, fix render-blocking files.

  • Plugin audit

    Find the heavy plugins and replace or remove what you don't need.

  • Database and queries

    Slow queries, autoloaded options, and leftover data cleaned up.

  • Caching and CDN

    Page and object caching plus a CDN, configured to work together.

  • Hosting and PHP

    Current PHP version, server settings, or a better host if needed.

  • WooCommerce speed

    Faster product pages, cart, and checkout without breaking orders.

05 SAMPLE REPORT

See a sample speed report

This is what before and after results look like. The site and numbers below are fictional.

Speed report - sample

example-shop.com

Mobile, before and after optimization

  • Performance score (mobile)

    Before
    41
    After
    93
    Good is
    90+

  • Largest Contentful Paint

    Before
    4.8 s
    After
    1.9 s
    Good is
    2.5 s or less

  • Interaction to Next Paint

    Before
    380 ms
    After
    140 ms
    Good is
    200 ms or less

  • Cumulative Layout Shift

    Before
    0.24
    After
    0.02
    Good is
    0.1 or less

  • Page weight

    Before
    4.1 MB
    After
    1.2 MB
    Good is
    As low as possible

What we fixed

  • Replaced a page builder slider with a static hero image in modern format
  • Removed 6 unused plugins and deferred 3 marketing scripts
  • Added object caching and fixed 2 slow WooCommerce queries

06 PRICING

Pricing

Fixes are quoted after the audit - fixed price, no hourly surprises.

07 THE TEAM

Who does the work

add.black is a small senior studio. You work directly with the people who design and build your site - no account managers in between.

  • Alex Denysiuk

    Founder & lead engineer

    10+ years in WordPress, WooCommerce and Laravel. Plans, writes and reviews the code on every project.

    LinkedIn: Alex Denysiuk

  • Maryna Nesterchuk

    Designer & illustrator

    7+ years of design and illustration. Interfaces, brand visuals and custom artwork that make sites feel human.

    LinkedIn: Maryna Nesterchuk

08 FAQ

Questions

Can you guarantee a Lighthouse score of 100?

No. Scores depend on hosting, third-party scripts, and content. We agree on target metrics before we start - usually passing Core Web Vitals - and report before and after numbers.

Do you just install a caching plugin?

No. Caching is part of it, but we fix the causes: heavy code, unneeded plugins, large images, and slow queries.

Will my design change?

Usually not. Most fixes are invisible. If a design element is the main cause of slowness, we suggest a lighter alternative first.

Do you work with WooCommerce and page builders?

Yes. With page builders we optimize what is possible and tell you honestly when a rebuild would be faster in the long run.

Do you need admin access?

Not for the free check. For fixes, yes - we work on a staging copy first so your live site is never at risk.

Will the site stay fast?

New plugins, scripts, and content can slow it down again over time. That is what monthly monitoring is for.

09 GET IN TOUCH

Find out what's slowing your site down - free.

Free. You'll get a short report with your Core Web Vitals and the 3 biggest slowdowns on your site.

Prefer email? lets@add.black

Send us a message