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ACCESSIBILITY / ONLINE STORES

Customers who can't check out can't buy

We find and fix the accessibility issues that stop shoppers - in product filters, cart, checkout, and popups. WCAG 2.2 AA, fixed in your store's code.

See a sample report

Free accessibility check

Free. No sales call required. You'll get a short video walkthrough of the top issues on your site.

01 THE PROBLEM

Why it matters

  • Every blocked checkout is a lost order

    More than 1 in 4 US adults have some type of disability. A checkout that only works with a mouse quietly loses those orders.

    Source: CDC: Disability Impacts All of Us

  • Stores are frequent targets

    ADA website claims often focus on online stores, where a broken checkout or unlabeled product filter is easy to demonstrate.

  • Fixes help every shopper

    Clear labels, readable prices, and popups that close with the Esc key make buying easier on every device.

02 CODE, NOT WIDGETS

Why not just install a widget?

Accessibility widgets add a toolbar on top of your site, but they don't fix the code underneath. Many screen reader users turn them off because they get in the way of their own tools.

Regulators have also taken action against misleading marketing of these overlays. We take the slower but honest route: we fix the actual HTML, CSS, and JavaScript, so the site works with the assistive technology people already use.

  • Overlay widget: a toolbar on top, code unchanged
  • add.black: issues fixed in your HTML, CSS, and JavaScript

03 HOW IT WORKS

Four steps, starting free

  1. Free check

    An automated scan of your key pages plus a short video walkthrough of the top issues.

    1-2 business days

  2. Full audit

    Automated and manual testing - keyboard, screen reader, contrast, forms - with a prioritized report.

    About a week

  3. Remediation

    We fix the issues in your code. WordPress, WooCommerce, Shopify, Laravel, and custom sites.

    Fixed quote

  4. Monitoring

    Monthly re-checks so new content and plugin updates don't break accessibility again.

    Monthly

04 WCAG 2.2 AA

What we check

  • Cart and checkout

    Every step of checkout works with a keyboard and screen reader.

    Priority for your industry

  • Filters, popups, and modals

    Product filters, cookie banners, and popups are usable and never trap focus.

    Priority for your industry

  • Product images

    Product photos have useful alt text that describes what matters.

    Priority for your industry

  • Keyboard navigation

    Every link, menu, and button works without a mouse.

  • Screen reader support

    Content and controls are announced clearly and in order.

  • Color contrast

    Text and controls are readable for people with low vision.

  • Headings and structure

    Pages have a logical outline that is easy to scan and navigate.

  • Video and media captions

    Videos have captions, and audio has a text alternative.

05 INDUSTRIES

Who it's for

Any business with a website: if people use it to learn, buy, book, or contact you, it should work for everyone. Accessibility for any business

06 SAMPLE REPORT

See a sample report

This is what an audit report looks like. The site and results below are fictional.

Accessibility audit - sample

example-store.com

Tested against WCAG 2.2 level AA

62/100

Accessibility score

27 issues by severity

  • 3 Critical
  • 7 Serious
  • 12 Moderate
  • 5 Minor

Example issues

  1. Critical

    The "Place order" button can't be reached with a keyboard
    What's wrong
    The button is a styled <div>, so the Tab key skips it and screen readers don't announce it as a button.
    Who it affects
    Keyboard users, screen reader users, people using switch devices.
    How we fix it
    Replace it with a real <button> element and add a clearly visible focus style.

  2. Serious

    Checkout fields have no labels
    What's wrong
    Fields only use placeholder text, which disappears while typing and isn't read reliably.
    Who it affects
    Screen reader users, people with memory or cognitive disabilities.
    How we fix it
    Add visible <label> elements, autocomplete attributes, and error messages linked to each field.

  3. Moderate

    Sale prices have low contrast
    What's wrong
    Light gray price text on white has a contrast ratio of 2.8:1 (minimum is 4.5:1).
    Who it affects
    People with low vision, anyone reading on a phone outdoors.
    How we fix it
    Darken the text color to reach at least 4.5:1 without changing the design.

07 PRICING

Pricing

Remediation is quoted after the audit - fixed price, no hourly surprises.

08 ABOUT

Who does the work

add.black is a small senior studio: an engineer with 10+ years building WordPress, WooCommerce, and Laravel sites, and a designer who makes sure fixes keep your brand intact. We use AI to speed up testing and fixes; every change is reviewed and tested by a human.

  • Alex Denysiuk

    Founder & lead engineer

    10+ years in WordPress, WooCommerce and Laravel. Plans, writes and reviews the code on every project.

    LinkedIn: Alex Denysiuk

  • Maryna Nesterchuk

    Designer & illustrator

    7+ years of design and illustration. Interfaces, brand visuals and custom artwork that make sites feel human.

    LinkedIn: Maryna Nesterchuk

09 FAQ

Questions

Do you work with WooCommerce and Shopify themes?

Yes. We fix theme templates, checkout fields, and plugin or app output where the code allows it. If a third-party app can't be fixed, we tell you and suggest an accessible alternative.

Will the fixes change my store's design?

In almost all cases the look stays the same. Most fixes are in markup, labels, focus styles, and contrast.

Will this make my website ADA compliant?

No one can honestly guarantee a legal outcome. WCAG 2.2 AA is the standard most commonly used to evaluate web accessibility, and we audit and fix against it. For legal questions, consult an attorney.

Do you use an overlay or plugin?

No. We fix the source code.

How long does it take?

Free check: 1-2 business days. Audit: about a week for a typical small business site. Remediation depends on the site.

Which platforms do you work with?

WordPress, WooCommerce, Shopify, Laravel, and most custom sites.

Do I need to give you access to my site?

Not for the check or audit. For fixes, yes - or we can hand the fixes to your developer.

Where are you based?

We are a remote studio based in Europe, available during US business hours.

10 FREE CHECK

See what's blocking your visitors - free.

Free. No sales call required. You'll get a short video walkthrough of the top issues on your site.

Prefer email? lets@add.black

Request your free check